September 26, 2008

Avatar-based Internet

I saw a number of avatar-based startups at Virtual World Expo. There were avatar "factories" for your virtual world, avatar-based browser, avatar designer from your pictures and even some standardization efforts for your avatar, so it can travel between virtual worlds.

I had to disappoint owners of such start-ups with my vision that Internet will not be avatar-based and this is why.

Avatars came from gaming. And this is where they bring the value by taking you outside of reality. And the more photo-realistic a game is, the better it takes you out.

Avatar innovation is leaded by technicians and it is natural that they try to apply the same technology and approaches to serious gaming and Internet. But when you want to have a corporate interactive meeting you do not need to be outside of reality, because you need to resolve real problems. Therefore, you need to make things fast and easy what avatars can't help you with. Entertainment is important part of Internet, but it's not the only. And there are multi-million game projects which always will be ahead of 3D worlds where you can buy and sell goods.

What people actually need at this stage is more interactive environment that classic social networks cannot deliver. And visual level must be added only to increase interactivity and usability.

I do not say that there is no spot for avatars in-between games and social networks, it is like electro cars before hydrogen technology is there.

September 23, 2008

3D Renderings and Animation of Marriott Marco Island Renovations

A world of paradise opens at Marriott's exclusive Marco Island hotel and resort. This world-class Florida Gulf Coast resort situated on three miles of pristine beach front property is now fresh from an extraordinary $187 million makeover.

Vayersoft is proud to have touched it up by making 3D visuals of the renovated Quinn's Pool, 400 Pazzi's, Cafe' San Marco, Guestroom Suite, Fitness Room, and a couple of stores at their design stage. Actually, we are always happy to cooperate with the designers from RTKL Associates and to flesh out their ideas in 3d. Now, that the renovations are complete, you can have a look at the photos that followed in tracks of our 3D renderings.

Guestroom balconies were refreshed with new store fronts, tinted glass windows, framework, railings and tile flooring. The interior of the accommodations received a facelift as well, boasting new high-definition plasma televisions and incorporating the new Marriott Bedding Package: a washable duvet with 300-thread count, triple-sheeted linens, topped with a decorative bed scarf. Vayersoft 3D renderings were meant to depict these changes mostly. Now, we can compare the real photos with the initial idea.


The South Tower was outfitted with 400 Pazzi’s, an indoor/outdoor brick-oven pizzeria featuring café-style seating overlooking the Gulf of Mexico. Now, that we have the 'real place', the 3d rendering also looks 'true'.

Quinn’s Pool was transformed into a free-form fantasy pool boasting two Jacuzzis and was relocated closer to the beach to offer guests a superior view of the Gulf of Mexico. Six private cabanas now circle the edge offering guests additional privacy while fully-equipped with plasma televisions and butler service. And this major change was showed in Vayersoft's 3D animation.



*The information and photos of Marco Island Marriott are taken from http://www.marcoislandmarriott.com/

MARRIOTT INTERNATIONAL, INC. (NYSE:MAR) is a leading lodging company with nearly 2,800 lodging properties in the United States and 67 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club International, Horizons, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Washington, D.C., and has approximately 143,000 employees at 2005 year-end. It is ranked by Fortune magazine as the lodging industry’s most admired company and one of the best places to work for. In fiscal year 2005, Marriott International reported sales from continuing operations of $11.6 billion. For more information or reservations, please visit our web site at www.marriott.com.

September 18, 2008

Technical Illustration

Cutaway, Ghosting, Section View and Top View, Product Illustration, Process Illustration

Words were and remain the most widely spread way of sharing information. However, in the age of technology and communication people are looking for simple, concise and informative ways to expose data. Technical illustration is now becoming a primary means to demonstrate new products, designs and ideas, and Vayersoft has mastered this means together with its clients from deifferent industries. Get visual! Communicate better!

Use-Cases

The usage of technical illustration is not limited to specialized engineering or scientific communication, like product specifications, schemes, etc. It’s also used to explain product details to the general public, for example in the illustrated instructions found in the manuals for automobiles and consumer electronics. Moreover, technical illustration has taken its honorable place in marketing due to its ability to nicely and clearly present information about a product like a web-cam or car, oil rig or production line, aircraft or train, hotel or condo.

Types of product

Cutaway and Ghosting – a visual where parts of product exterior are removed in order to show the inside. We may take a condo and remove some of the exterior walls to let you in the appartment; or remove the cover of a car to show the mechanism.

Section View and Top View – showing the inside of an object by cutting it in parts or entirely removing an outer surface. Most often the top is removed.

Product Illustration – a technically precise visual featuring any product/object.

Process Illustration – a technically precise animation or visual featuring any part of a production process. It can also help you showcase the history of construction, the ways of operation, practically any actions.

Why 3D?

Technically accurate. 3D modelers with technical background work with drawings and engeneering specifications in order to precisely reproduce the concept into a 3D visual.
Artistic look and photo-realism. 3D also allows to make the technical illustration look photoreal and appealing. However, you may choose to leave it more scematic.
Reusability. Whenever you have a model made in 3D, you can use it to time- and cost- effectively visualize product options e.g. show it with different colors/materials, or re-use them to create other 3D products.

Vayersoft has long been in the market for technical illustration and prooved to be sucessful due to the ability to understand the client’s need. The team of experts and 3D artists have combined their efforts to let you share your ideas, desings and knowledge by means of informative and true 3D illustrations.

September 1, 2008

Vayersoft Meets Royal Caribbean International

Vayersoft team had a chance to introduce virtual worlds technology to the world 2nd biggest cruise line - Royal Caribbean International in their Miami offices.

We had a number of productive meetings where we demonstrated advanced 3D renderings produced in the past and also the prototype of the virtual world for cruisers based on Celebrity Solstice 3D model.

I was happy to see complete understanding of the technology and benefits that virtual worlds may bring to corporate clients. I do expect that this project will have follow-up and millions of people all over the world will be able to try a virtual cruise ! ;)